Privacy Policy
Scope
This Privacy Policy applies to all websites and other online services operated by the Fachhochschule des Mittelstands (FHM), provided that reference is made to this Privacy Policy.
1. Data protection at a glance
General information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. For detailed information on data protection, please refer to our privacy policy set out below this text.
Information on the collection of personal data under the GDPR, specifically for…
Data collection on this website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the section ‘Information on the data controller’ in this privacy policy.
How do we collect your data?
Your data is collected, on the one hand, when you provide it to us. This may include, for example, data that you enter into a contact form.
Other data is collected automatically or, with your consent, by our IT systems when you visit the website. This consists primarily of technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you access this website.
What do we use your data for?
Some of the data is collected to ensure the website functions correctly. Other data may be used to analyse your user behaviour.
What rights do you have regarding your data?
You have the right at any time to obtain, free of charge, information about the source, recipients and purpose of your stored personal data. You also have the right to request the rectification or erasure of this data. If you have given your consent to data processing, you may withdraw this consent at any time with effect for the future. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the relevant supervisory authority.
You may contact us at any time regarding this matter or any other questions you may have about data protection.
Analytics tools and third-party tools
When you visit this website, your browsing behaviour may be analysed for statistical purposes. This is carried out in particular through the use of analytics and marketing tools.
Detailed information on these analytics programmes can be found in the following privacy policy.
2. Hosting
We host the content of our website with the following provider:
DomainFactory
The provider is DomainFactory GmbH, c/o WeWork, Neuturmstraße 5, 80331 Munich (hereinafter ‘DomainFactory’). When you visit our website, DomainFactory collects various log files, including your IP addresses.
For details, please refer to DomainFactory’s privacy policy: https://www.df.eu/de/datenschutz/.
The use of DomainFactory is based on Article 6(1)(f) of the GDPR. We have a legitimate interest in ensuring that our website is displayed as reliably as possible. Where consent has been sought, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g. for device fingerprinting) within the meaning of the TDDDG. Consent may be withdrawn at any time.
Data Processing on Behalf of the Controller
We have entered into a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required under data protection law, which ensures that the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
3. General information and mandatory notices
Data protection
The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.
When you use this website, various items of personal data are collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
Please note that data transmission over the internet (e.g. when communicating by email) may be subject to security vulnerabilities. It is not possible to guarantee complete protection of data against access by third parties.
Information on the data controller
The data controller responsible for data processing on this website is:
Die Fachhochschule des Mittelstands
Ravensberger Straße 10 G
33602 Bielefeld
Telephone: +49 521/96655-10
Email: info@fh-mittelstand.de
The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g. names, email addresses or similar)
Retention period
Unless a more specific retention period is stated within this privacy policy, your personal data will remain with us until the purpose for which it is processed no longer applies. If you submit a valid request for erasure or withdraw your consent to data processing, your data will be erased, provided we have no other legally permissible grounds for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the data will be deleted once these grounds no longer apply.
General information on the legal bases for data processing on this website
Where you have consented to data processing, we process your personal data on the basis of Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR, where special categories of data as defined in Article 9(1) of the GDPR are processed. In the event of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Article 49(1)(a) of the GDPR. Where you have consented to the storage of cookies or to access to information on your device (e.g. via device fingerprinting), data processing is additionally carried out on the basis of Section 25( 1 of the TDDDG. Consent may be withdrawn at any time. If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Article 6(1)(b) of the GDPR. Furthermore, we process your data, insofar as this is necessary to comply with a legal obligation, on the basis of Article 6(1)(c) of the GDPR. Data may also be carried out on the basis of our legitimate interest pursuant to Article 6(1)(f) of the GDPR. Information on the legal bases applicable in each individual case is provided in the following paragraphs of this privacy policy.
Data Protection Officer
We have appointed a Data Protection Officer.
Die Fachhochschule des Mittelstands
Data Protection Officer
Ravensberger Straße 10 G
33602 Bielefeld
Telephone: 0521 966 55 10
Email: datenschutz@fh-mittelstand.de
Note on the transfer of data to third countries that do not offer an adequate level of data protection, and the transfer of data to US companies that are not DPF-certified
Among other things, we use tools from companies based in third countries that do not offer an adequate level of data protection, as well as US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). When these tools are active, your personal data may be transferred to and processed in these countries. Please note that in third countries that do not offer an adequate level of data protection, a level of data protection comparable to that of the EU cannot be guaranteed.
We would like to point out that the USA, as a safe third country, generally offers a level of data protection comparable to that of the EU. Data transfers to the USA are therefore permitted if the recipient holds certification under the ‘EU-US Data Privacy Framework’ (DPF) or has appropriate additional safeguards in place. Information on transfers to third countries, including the recipients of the data, can be found in this privacy policy.
Recipients of personal data
As part of our business activities, we collaborate with various external organisations. In some cases, this requires the transfer of personal data to these external organisations. This includes, in particular, our educational partners within the framework of dual and cooperative degree programmes. We only disclose personal data to external parties where this is necessary for the performance of a contract, where we are legally obliged to do so (e.g. disclosure of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Article 6(1)(f) of the GDPR, or if another legal basis permits the disclosure of data. When using data processors, we only disclose our customers’ personal data on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.
Withdrawal of your consent to data processing
Many data processing operations are only possible with your explicit consent. You may withdraw any consent you have already given at any time. The lawfulness of the data processing carried out up to the point of withdrawal remains unaffected by the withdrawal.
Right to object to data collection in specific cases and to direct marketing (Article 21 of the GDPR)
IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ARTICLE 6(1)(e) or (f) of the GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE SPECIFIC LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA, UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING, which override your interests, rights and freedoms, or where the processing is necessary for the establishment, exercise or defence of legal claims (objection under Article 21(1) of the GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING PURPOSES; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR THE PURPOSES OF DIRECT MARKETING (OBJECTION ARTICLE 21(2) OF THE GDPR).
Right to lodge a complaint with the competent supervisory authority
In the event of infringements of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place where the alleged infringement occurred. This right to lodge a complaint is without prejudice to any other administrative or judicial remedies.
Right to data portability
You have the right to have data which we process automatically on the basis of your consent or in fulfilment of a contract provided to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another data controller, this will only take place to the extent that it is technically feasible.
Access, rectification and erasure
Subject to the applicable legal provisions, you have the right at any time to obtain, free of charge, information about your stored personal data, its origin and recipients, and the purpose of the data processing, and, where applicable, the right to have this data rectified or erased. You may contact us at any time regarding this or any other queries relating to personal data.
Right to restriction of processing
You have the right to request the restriction of the processing of your personal data. You may contact us at any time in this regard. The right to restriction of processing applies in the following cases:
- If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
- If the processing of your personal data was or is unlawful, you may request the restriction of data processing instead of erasure.
- If we no longer require your personal data, but you require it to exercise, defend or establish legal claims, you have the right to request the restriction of the processing of your personal data instead of erasure.
- If you have lodged an objection under Article 21(1) of the GDPR, a balancing of interests between yours and ours must be carried out. Until it has been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for the purpose of asserting, exercise or defence of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of an important public interest of the European Union or a Member State.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content – such as enquiries or form submissions that you send to us as the website operator – SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address bar of your browser changes from ‘http://’ to ‘https://’ and by the padlock symbol in your browser bar.
When SSL or TLS encryption is enabled, the data you transmit to us cannot be read by third parties.
Legal basis for data transfers to third countries
Where data is transferred to countries outside the European Union or the European Economic Area as described in this privacy policy, this is carried out exclusively in accordance with the legal requirements of Articles 44 et seq. of the GDPR. Where necessary, we base data transfers on an adequacy decision by the European Commission (e.g. the EU-US Data Privacy Framework) or on appropriate safeguards such as the European Commission’s Standard Contractual Clauses.
4. Data collection on this website
Cookies
Our website uses so-called ‘cookies’. Cookies are small data packets and do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted at the end of your visit. Persistent cookies remain stored on your device until you delete them yourself or your web browser deletes them automatically.
Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain third-party services within websites (e.g. cookies for processing payment services).
Cookies serve various purposes. Many cookies are technically necessary, as certain website functions would not work without them (e.g. for providing forms or displaying videos). Other cookies may be used to analyse user behaviour or for advertising purposes.
Cookies that are required to carry out the electronic communication process, to provide specific functions you have requested (e.g. for the provision of forms) or to optimise the website (e.g. cookies for measuring website traffic) (necessary cookies), are stored on the basis of Article 6(1)(f) of the GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies to ensure the technically fault-free and optimised provision of its services. Where consent has been sought for the storage of cookies and similar recognition technologies, processing takes place exclusively on the basis of this consent (Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG); consent may be withdrawn at any time.
You can configure your browser so that you are notified when cookies are set and only allow cookies on a case-by-case basis, exclude the acceptance of cookies in specific cases or generally, and enable the automatic deletion of cookies when you close your browser. If you disable cookies, the functionality of this website may be restricted.
You can find out which cookies and services are used on this website can be found in this privacy policy.
Consent via Cookiebot
Our website uses Cookiebot’s consent technology to obtain your consent to the storage of certain cookies on your device or to the use of certain technologies, and to document this in accordance with data protection regulations. This technology is provided by Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter ‘Cookiebot’) .
When you visit our website, a connection is established with Cookiebot’s servers to obtain your consents and other declarations regarding the use of cookies. Cookiebot then stores a cookie in your browser so that it can associate the consents you have given – or any withdrawal thereof – with you. The data collected in this way is stored until you request us to delete it, delete the Cookiebot cookie yourself, or the purpose for storing the data no longer applies. Any mandatory statutory retention obligations remain unaffected.
Cookiebot is used to obtain the legally required consents for the use of cookies. The legal basis for this is Article 6(1)(c) of the GDPR. You may change or withdraw your consent at any time via the cookie settings on our website.
Data processing on behalf of a controller
We have entered into a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required under data protection law, which ensures that the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
Server log files
The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- Browser type and browser version
- Operating system used
- Referrer URL
- Hostname of the accessing computer
- Time of the server request
- IP address
This data is not combined with other data sources.
This data is collected on the basis of Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in ensuring the technically error-free display and optimisation of its website – to this end, the server log files must be collected.
Contact form
If you send us enquiries via the contact form, the details you provide in the enquiry form – including the contact details you enter there – will be stored by us for the purpose of processing your enquiry and in the event of any follow-up questions. This data will not be disclosed to third parties unless it is necessary to process your enquiry or we are legally obliged to do so.
The processing of this data is based on Article 6(1)(b) of the GDPR, provided that your enquiry relates to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of enquiries addressed to us (Article 6(1)(f) of the GDPR) or on your consent (Article 6(1)(a) of the GDPR), provided that this has been requested; consent may be withdrawn at any time.
The data you enter in the contact form will be retained by us until you request its deletion, withdraw your consent to its storage, or the purpose for storing the data no longer applies (e.g., once your enquiry has been fully processed). Mandatory legal provisions – in particular retention periods – remain unaffected.
SugarAI
We use the SugarAI CRM system to process and manage enquiries, course applications, enquiries from prospective students, newsletter subscriptions and to organise our communications.
If you provide us with personal data via a contact form, a course application, a newsletter subscription or any other online form, this personal data may be stored and processed in SugarAI for the purpose of handling your enquiry and managing our communications. Processing takes place exclusively for the purposes specified in each case, in particular to process your enquiry, to carry out the application and admissions process, to send the newsletter, or to initiate and fulfil a contractual relationship.
Processing is carried out on the basis of Article 6(1)(b) of the GDPR, insofar as the processing is necessary for the implementation of pre-contractual measures or for the performance of a contract. Where you have consented to receiving our newsletter, processing is carried out on the basis of Article 6(1)(a) of the GDPR. In all other cases, processing is carried out on the basis of our legitimate interest in the efficient handling of enquiries and the management of our contacts in accordance with Article 6(1)(f) of the GDPR.
Personal data will be erased as soon as the respective purpose of the processing no longer applies and there are no statutory retention obligations to the contrary.
Enquiries by email or telephone
If you contact us by email, telephone or fax, your enquiry, including all personal data contained therein (name, enquiry), will be stored and processed by us for the purpose of dealing with your request. This data will not be disclosed unless it is necessary to process your enquiry or we are legally obliged to do so.
The processing of this data is based on Article 6( 1(b) of the GDPR, provided your enquiry relates to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of enquiries addressed to us (Article 6(1)(f) of the GDPR) or on your consent (Article 6(1)(a) of the GDPR) where this has been requested; consent may be withdrawn at any time.
The data you send to us via contact enquiries will be retained by us until you request its deletion, withdraw your consent to its storage, or the purpose for storing the data no longer applies (e.g. once your enquiry has been fully processed). Mandatory legal provisions – in particular statutory retention periods – remain unaffected.
5. Social media
Elements of the Facebook social network are integrated into this website. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.
An overview of Facebook’s social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE.
When the social media element is active, a direct connection is established between your device and the Facebook server. Facebook thereby receives the information that you have visited this website using your IP address. If you click the Facebook ‘Like’ button whilst logged into your Facebook account, you can link the content of this website to your Facebook profile. This enables Facebook to associate your visit to this website with your user account. Please note that, as the provider of these pages, we have no knowledge of the content of the data transmitted or how it is used by Facebook. Further information on this can be found in Facebook’s privacy policy at: https://de-de.facebook.com/privacy/explanation.
Use of this service is based on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. You may withdraw your consent at any time.
Where personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Article 26 of the GDPR). This joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook. The processing carried out by Facebook following the transfer is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in a joint processing agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for ensuring that the tool is implemented on our website in a manner that complies with data protection law. Facebook is responsible for the data security of Facebook products. You may exercise your data subject rights (e.g. requests for information) regarding the data processed by Facebook directly with Facebook. If you exercise your data subject rights with us, we are obliged to forward these to Facebook.
Data transfers to the USA are based on the European Commission’s Standard Contractual Clauses. Further details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.
The company is certified under the ‘EU-US Data Privacy Framework’ (DPF). The DPF is an agreement between the European Union and the US designed to ensure compliance with European data protection standards when data is processed in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider via the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active
This website uses elements of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Each time you access a page on this website that contains LinkedIn elements, a connection is established with LinkedIn’s servers. LinkedIn is informed that you have visited this website using your IP address. If you click on the LinkedIn ‘Recommend’ button whilst logged into your LinkedIn account, LinkedIn is able to associate your visit to this website with you and your user account. Please note that, as the provider of these pages, we have no knowledge of the content of the data transmitted or how it is used by LinkedIn.
Use of this service is based on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. You may withdraw your consent at any time.
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Further details can be found here: https://www.linkedin.com/help/linkedin/answer/a1343190/datenubertragung-aus-der-eu-dem-ewr-und-der-schweiz?lang=de
Further information on this can be found in LinkedIn’s privacy policy at: https://www.linkedin.com/legal/privacy-policy.
6. Analytics tools and advertising
Google Tag Manager
We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is a tool that enables us to integrate tracking or analytics tools and other technologies into our website. Google Tag Manager itself does not create user profiles, store cookies or carry out any independent analysis. It is used solely to manage and deploy the tools integrated via it. When using Google Tag Manager, technically necessary data – in particular your IP address – may be processed and transmitted to Google.
The use of Google Tag Manager is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in the quick and straightforward integration and management of various tools on its website. Where consent has been sought, processing takes place exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be withdrawn at any time.
The company is certified under the ‘EU-US Data Privacy Framework’ (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider via the following link: https://www. dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Google Analytics
This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyse the behaviour of website visitors. In doing so, the website operator receives various usage data, such as page views, time spent on the site, operating systems used and the user’s origin. This data is associated with the user’s respective device. It is not linked to a user ID.
Furthermore, Google Analytics enables us, amongst other things, to record your mouse and scroll movements and clicks. Google Analytics also uses various modelling approaches to supplement the collected data sets and employs machine learning technologies in its data analysis.
Google Analytics uses technologies that enable the recognition of users for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google regarding the use of this website is generally transferred to a Google server in the USA and stored there.
The use of this service is based on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. You may withdraw your consent at any time.
The transfer of data to the USA is based on the EU Commission’s Standard Contractual Clauses. Further details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
The company is certified under the ‘EU-US Data Privacy Framework’ (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider via the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
IP anonymisation
Google Analytics IP anonymisation is enabled. This means that your IP address is truncated by Google within Member States of the European Union or in other signatory states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data held by Google.
Browser plug-in
You can prevent Google from collecting and processing your data by downloading and installing the browser plug-in available via the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Further information on how Google Analytics handles user data can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Data processing on behalf of the controller
We have entered into a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising programme provided by Google Ireland Limited (‘Google’), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display adverts in the Google search engine or on third-party websites when users enter specific search terms into Google (keyword targeting). Furthermore, targeted adverts can be displayed based on user data held by Google (e.g. location data and interests) (audience targeting). As the website operator, we can analyse this data quantitatively, for example by examining which search terms led to our adverts being displayed and how many adverts resulted in corresponding clicks.
The use of this service is based on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. You may withdraw your consent at any time.
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Further details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.
The company is certified under the ‘EU-US Data Privacy Framework’ (DPF) . The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider via the following link: https://www. dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Google Ads Remarketing
This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads Remarketing enables us to assign people who interact with our online offering to specific target groups, so that we can subsequently display interest-based advertising to them on the Google advertising network (remarketing or retargeting).
Furthermore, the advertising audiences created using Google Ads Remarketing can be linked to Google’s cross-device features. In this way, interest-based, personalised advertising messages – which have been tailored to you based on your previous usage and browsing behaviour on one device (e.g. mobile phone) – can also be displayed on another of your devices (e.g. tablet or PC).
If you have a Google account, you can opt out of personalised advertising via the following link: https://myadcenter.google.com/home
Use of this service is based on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. You may withdraw your consent at any time.
Further information and the data protection provisions can be found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de.
The company is certified under the ‘EU-US Data Privacy Framework’ (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider via the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Reddit Pixel
This website uses the Reddit Pixel. The provider is Reddit, Inc., 303 2nd Street, Suite 500 South, San Francisco, CA 94107, USA.
The Reddit Pixel enables us to track the behaviour of visitors to our website after they have been redirected to our site by clicking on an advert on Reddit. This enables us to statistically evaluate the effectiveness of our Reddit adverts and optimise future advertising campaigns (conversion tracking).
For this purpose, the following data, amongst others, may be processed:
- pages visited,
- actions carried out (e.g. submitting a form),
- technical information such as browser type, operating system and device information,
- IP address (which may be truncated or processed),
- referrer URL, and
- timestamps.
The data collected is anonymous to us and does not allow any conclusions to be drawn about the identity of individual persons. However, Reddit may link the data to your Reddit account and use it for its own advertising purposes in accordance with Reddit’s privacy policy.
The use of the Reddit pixel is based solely on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. Consent may be withdrawn at any time with future effect.
The transfer of personal data to the USA cannot be ruled out. Reddit also processes data on servers outside the European Union. Further information on data processing by Reddit can be found in Reddit’s privacy policy.
7. Plugins and tools
YouTube with enhanced data protection
This website embeds videos from YouTube. The website operator is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
When you visit one of these websites on which YouTube is embedded, a connection is established with YouTube’s servers. In doing so, the YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to link your browsing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.
We use YouTube in enhanced privacy mode. According to YouTube, videos played in enhanced privacy mode are not used to personalise your browsing experience on YouTube. Adverts displayed in enhanced privacy mode are also not personalised. No cookies are set in enhanced privacy mode. Instead, however, so-called local storage elements are stored in the user’s browser; these contain personal data in a similar way to cookies and can be used for recognition purposes. Details on enhanced privacy mode can be found here: https://support.google.com/youtube/answer/171780.
Where applicable, further data processing operations may be triggered after a YouTube video is played, over which we have no control.
The use of YouTube is in the interests of presenting our online services in an appealing manner. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR. Where consent has been sought, processing takes place exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be withdrawn at any time.
Further information on data protection at YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de.
The company is certified under the ‘EU-US Data Privacy Framework’ (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider via the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Adobe Fonts
This website uses Adobe web fonts to ensure the consistent display of certain typefaces. The provider is Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA (Adobe).
When you visit this website, your browser downloads the required fonts directly from Adobe so that they can be displayed correctly on your device. This establishes a connection to Adobe’s servers. In the process, personal data, in particular your IP address, may be transmitted to Adobe. This enables Adobe to ascertain that this website has been accessed via your IP address. According to Adobe, no cookies are stored when the fonts are provided.
The storage and analysis of the data is carried out on the basis of Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in ensuring a consistent font display on its website. Where consent has been sought, processing takes place exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be withdrawn at any time.
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Further details can be found here: https://www.adobe.com/de/privacy/eudatatransfers.html.
Further information on Adobe Fonts is available at: https://www.adobe.com/de/privacy/policies/adobe-fonts.html.
Adobe’s privacy policy can be found at: https://www.adobe.com/de/privacy/policy.html
The company is certified under the ‘EU-US Data Privacy Framework’ (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider via the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000TNo9AAG&status=Active
8. E-commerce and payment providers
Processing of customer and contract data
We collect, process and use personal customer and contract data for the purpose of establishing, defining the terms of and amending our contractual relationships. We collect, process and use personal data relating to the use of this website (usage data) only to the extent necessary to enable the user to use the service or to bill them for it. The legal basis for this is Article 6(1)(b) of the GDPR.
The customer data collected will be deleted once the order has been completed or the business relationship has ended, and any applicable statutory retention periods have expired. Statutory retention periods remain unaffected.
9. Our own services
Handling of applicant data
We offer you the opportunity to apply for a job with us (e.g. by email, post or via the online application form). Below, we provide information on the scope, purpose and use of your personal data collected as part of the application process. We assure you that the collection, processing and use of your data are carried out in accordance with applicable data protection law and all other statutory provisions, and that your data will be treated as strictly confidential.
Scope and purpose of data collection
When you submit an application to us, we process your associated personal data (e.g. contact and communication details, application documents, notes taken during interviews, etc.) to the extent necessary to decide whether to enter into an employment relationship. The legal basis for this is Section 26 of the German Federal Data Protection Act (BDSG) under German law (pre-contractual negotiations), Article 6(1)(b) of the GDPR (general pre-contractual processing) and – provided you have given your consent – Article 6(1)(a) of the GDPR. You may withdraw your consent at any time. Your personal data will be disclosed within our company exclusively to those persons involved in processing your application.
If your application is successful, the data you have submitted will be stored in our data processing systems on the basis of Section 26 of the BDSG and Article 6(1)(b) of the GDPR for the purpose of carrying out the employment relationship.
Data retention period
If we are unable to make you a job offer, if you decline a job offer or if you withdraw your application, we reserve the right to retain the data you have provided on the basis of our legitimate interests (Article 6(1)(f) of the GDPR) for up to 6 months from the end of the application process (rejection or withdrawal of the application). The data will then be deleted and the physical application documents destroyed. The retention of data serves, in particular, as evidence in the event of a legal dispute. If it is apparent that the data will be required after the expiry of the 6-month period (e.g. due to an imminent or pending legal dispute), the data will not be deleted until the purpose for its continued retention no longer applies.
Data may also be retained for a longer period if you have given your consent (Article 6(1)(a) of the GDPR) or if statutory retention obligations prevent deletion.
